A former professional footballer with Unión Magdalena, Juan Camilo Valencia seamlessly blends his on-the-pitch experience with a powerhouse career in marketing, business strategy, and talent development. With decades of expertise in brand positioning, commercial negotiations, and market analytics, he brings a unique, data-driven approach to scouting.
At Metrik, Juan Camilo leverages his deep footballing insight and strategic business acumen to identify, assess, and nurture the next generation of Colombian talent. His experience working with global brands, elite teams, and high-stakes negotiations gives him an edge in securing top prospects and positioning them for success on the international stage.
With a sharp eye for talent and a mind for strategy, Juan Camilo is redefining football scouting in Colombia, turning potential into world-class performance.